The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search marketing alert: DuckDuckGo exceeds 1 million daily searches
Rising search engine DuckDuckGo now fields more than 1 million searches per day.
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Survey suggests Google+ marketing reaches men
A new report from Website-Monitoring.com offers a full demographic breakdown of Google+ users that social media marketers may find enlightening.
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4 winning sports social media marketing campaigns you can learn from
Here are four sports organizations scoring major points with fans by distinguishing themselves from other teams and athletic departments in social media marketing. The achievements of their marketing efforts have le
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Twitter best at Twitter marketing? Company boasts No. 1 brand page on its own social network
A report from Zoomsphere found that Twitter’s profile on its own site is the brand page that has seen the most success since rolling out profiles specifically for social media marketing use.
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Integrated marketing campaigns most likely to succeed on the web
A report from Yahoo and Razorfish found that businesses relying on multi-channel web marketing campaigns are best positioned for success as the rise of internet-enabled devices push Americans to check multiple onlin
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Event planners, hospitality industry big on social media marketing
A report from Constant Contact found that 77 percent of event planners and other organizations in the hospitality industry are using social media marketing.
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Engaging, informative content key to dropping bounce rates
A report from GetElastic found that bounce rates for landing and content pages are increasingly high and focusing on relevant content marketing is the best way to improve these figures.
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New health search feature matches symptoms with possible conditions
A new feature will help Google search users match symptoms to potential health problems much faster.
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