The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Street smarts: What do people really know about SEO? [Video]
Brafton hit the streets to ask Americans what they know about Google, SEO and search engine results pages. You may be surprised to see how your search marketing audiences respond to paid versus organic results – but
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Interest in leisure travel gives marketers chance to win on the web
Harris Interactive found that travel marketers will still find online interest in vacation planning even as the summer comes to an end.
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Google AdWords releases latest twist in audience targeting with congressional districts
Google has rolled out congressional district targeting, which could help marketers inside – and outside – the political sphere bring relevant content to users.
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Bing: Involvement in web conversations drives SEO and site traffic
Duane Forrester recently reported that focusing on driving conversations on the web can improve a company’s visibility, which will drive site traffic and leads.
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Charities, nonprofits turning to multi-platform content marketing
Content marketing can help charities and nonprofit organizations highlight their causes and appeal to new donors on the web.
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Smartphone users spending more time accessing blogs, social content as market continues growth
ComScore reported that the continued growth of smartphones has led to more social and blog content access on the mobile web.
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LinkedIn announces 175 million users after busy month rolling out new tools for marketers
LinkedIn reported that its successful quarter was likely due to increased innovation for both marketers and consumer users.
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Pairing email and social marketing helps boost engagement but many failing to integrate
Constant Contact reported that many companies using social media marketing and newsletter campaigns fail to integrate the channels and limit their visibility as a result.
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