The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Windows 8 users to get smoother Bing search
With the release of Windows 8 coming, Microsoft’s Bing has rolled out a new search app for devices running the operating system. For marketers, the move places emphasis on achieving top search results and quality vi
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There’s no such thing as marketing: Google, quality and new sincerity for brand reach
As search algorithms become more sophisticated, engineers are asking content marketers to define the boundaries and standards of textual quality.
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Pinterest extends social reach with new mobile apps
Pinterest has rolled out new mobile apps, which can make an even larger on-the-go visual content audience available to marketers.
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Google alerts users to sites blocking Googlebot, removing ‘robot.txt’ code could boost SEO clicks for marketers
Google now alerts users when web pages have been blocked from Googlebot to prevent inaccurate rich snippets from misleading users.
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Facebook marketing helps add to users’ brand experiences
A report from Mintel and the Affinion Loyalty Group found that Facebook is the most popular social platform for marketers.
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95 percent of consumers use Google search, YouTube to find relevant web content
AYTM Market Research found that Google search and YouTube are used by more than 90 percent of Americans.
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Keyword synonym recognition a focus of June, July search updates
Google has rolled out a series of synonym identifying signals and search updates as part of its improvements for June and July.
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Users share more content on Twitter than other major social platforms
Among major social platforms, Twitter users are most likely to share content from the web, which could help marketers use the site to expand the reach of their own content.
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