The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing recap: August 2012 (Video)
Brafton’s recap of the biggest content marketing headlines from August offers insights on how to keep your content strategy ahead of the curve.
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Choose social marketing platform wisely: Different demographics use different networks
The Association of Magazine Media found that social media users vary in age and gender across networks.
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‘Bing it on’ rolled out to attract search users from Google
Bing has rolled out BingItOn.com in an attempt to attract more searchers. The feature allows people to search for five queries and choose between results from Google and Bing.
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Twitter rolls out widgets to highlight relevant content
Twitter rolled out widgets that will allow marketers to share feeds throughout their websites that collect Tweets related to specific events.
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Content marketing campaigns to get greater focus moving forward
IDG Enterprise suggests that 84 percent of companies using content marketing will increase investment moving forward.
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Diversity in content marketing a must as more marketers get into the game
Diverse content types have helped marketers across industries reach different prospects and achieve a series of goals critical for the success of their businesses.
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Outsourced content marketing drives leads for B2B companies
Outsourced content marketing allows businesses to develop a stronger web presence and brand authority without straining internal resources.
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B2B marketers active in social media marketing
A report from IDG Enterprise found that B2B marketers are actively integrating social marketing into their web presences.
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