The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Give to get endorsements
LinkedIn’s endorsement feature helps increase search traffic and visibility.
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When your content metrics fail you
Marketers strive to improve their content marketing campaigns, but too often brands focus entirely on metrics and not the underlying strategy.
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Bing highlights contents’ subjects with its own Authorship-style ranking system
SEO content will now appear with subject images in Bing SERPs.
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Twitter drives TV ratings, and brands with social media content can benefit
Social media marketing must take advantage of second-screen viewing.
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YouTube reaches 1 billion monthly active users, highlighting demand for video content
YouTube marketing just got a lot more grown up as the video-streaming site hit another monumental benchmark.
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How Oreo cookies set the bar for CPG internet marketing
CPG brands must embrace the web for lead generation, but many don’t - despite their audiences actively looking for relevant web content.
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Twitter’s advanced ad interface simplifies social content targeting
Social media marketing departments can now use Twitter’s advanced targeting interface to generate new leads.
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Coca-Cola reaffirms social media marketing ‘crucial’ to sales
The Coke Brand takes to the ‘net to tout the value of social media marketing for in-store transactions.
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