The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile web content drives in-store purchases, Google suggests
A new report from Google suggests that brands can fuel offline conversions by optimizing marketing content for mobile search.
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Social data fuels audience targeting for U.S. agencies, direct advertisers
Social media data continues to propel brands’ content marketing campaigns.
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Google’s still the search favorite, but is Bing in the ring?
Google loses slight ground in search market as Yahoo and Bing field more online queries.
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Link buyers beware: Google cracks down on spammy SEO practices
Cutts says Google’s taking action against spammy linksellers, putting more pressure on marketers to clean up sites’ link profiles.
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Cutts says: Quality online content to take the lead in SERPs
Marketers who rank well for their core keywords can dominate prime real estate, according to Cutts’ latest SEO advice.
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New Google+ features drive social content discovery online
Google+ introduced two new features this week that put relevant and popular social media content in front of members.
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Why brands must use video content to reach TV-free consumers
Video content consumption is soaring as more consumers ditch home tubes in favor of online options.
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Even paid social marketing needs custom content to fuel results
Brands may be pleased with their paid social efforts, but they still need content marketers to create compelling copy for the web.
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