The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Are AI Crawlers a Necessary ‘Evil’?
AI crawlers are more prevalent than ever. They’re necessary for how people search today, but they can also cause problems if left unchecked. See how (and what you can do about it).
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New To Programmatic Native Advertising? Here’s What You Need To Know
Learn how programmatic native advertising works and why it’s a smart, non-intrusive way to reach your audience. Get helpful insights here from Brafton.com.
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AI Bias Examples and Strategies for Mitigating Bias
AI bias is real, and it can do real harm if left unchecked. Learn from industry examples to catch it early and develop the right mitigation strategies.
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7 Memorable Movie Marketing Campaigns Worth Stealing
Take a page from Hollywood’s best and brightest and apply these movie marketing scripts to your own digital campaigns.
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The Best Marketing Team Structures (8 Key Roles) + Infographic
Marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal marketing teams are made of.
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Effective Marketing Message Examples & How to Build Your Own (Infographic)
Powerful brand messaging is essential to better lead generation. Craft your own following some of our favorite marketing message examples.
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What Is Prompting? Our Guide to Getting Started With Gen AI
Well-structured prompts help marketers get the outcomes they want. Here’s your guide to prompt your model in a way that makes it go “Ah” instead of “Huh?”.
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Digital Marketing Writing 101: Master the Art of Creating Content That Converts
Get tips and insights for digital marketing writing made easy. Boost your skills and turn your content into the best marketing tool in 2025 and beyond.
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