The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile marketing expected to increase
A growing number of people are getting their online content on their mobile devices which means that some companies may want to consider shifting budgets to mobile marketing. DMNews reports that the Mobile Marketing
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Social networking growing as an online marketing tool
There was a time when many believed that social networking was just a fad that would only be used by the young, but as its popularity continues to grow it is becoming a major part of many companies’ o
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Environmental group uses SEO to embarrass CEOs
It appears that search engine optimization (SEO) isn’t just for companies looking to increase their visibility in a positive sense, but it can also be used to potentially embarrass some industry executives 
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SEO content should still be written with people in mind
Some people are still of the mindset that search engine optimization (SEO) is all about getting the most keywords onto a page as possible, but there appears to be a backlash against this from a growing number of SEO
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Decision to use SEO or paid search depends on audience
When choosing to use online marketing some companies struggle with the decision to use either paid search or search engine optimization (SEO), but one group says it depends on who the target audience is. Online mark
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Websites should be SEO and social media friendly
With a growing number of people using sites like Twitter, one expert says it’s not enough for a company’s website to be search engine optimization (SEO) friendly, it must also be social media friendly. I
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SEO. It’s not just for small business anymore
Although the world of search engine optimization (SEO) is growing, many believe that it is primarily for small businesses looking to gain an advantage on big corporations, but one expert says no company is too big t
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Company turns to SEO to ride out recession
As the economy continues to struggle a number of web-based businesses are finding it hard to stay afloat, but as the market for search engine optimization (SEO) grows, some are changing their focus. The Charlotte Ob
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