The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Print media continues to lose ground to SEO
Although many forms of advertising and marketing have taken a hit because of the economy, a new mid-year survey finds that companies continue to spend on online marketing efforts like search engine optimization (SEO
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SEO expert says Google is not out to get you
A growing number of companies have begun using search engine optimization (SEO) to help increase their online visibility, but when it doesn’t work, some feel search engines like Google are out to get them R
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Quality content is important part of SEO
Although there are a variety of new ways to potentially increase the search engine optimization (SEO) of a website – like blogging, social networking, etc. – one industry expert says that the time-tested
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Using SEO to increase personal brand
Most companies realize the importance of enhancing their online visibility but it is becoming increasingly important for individuals to do the same and one expert says that means using search engine optimization (SE
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Search engine optimization demand on the rise
The recession has caused many companies to cut back on traditional marketing campaigns, but if new research from the UK is any indication, the search engine optimization (SEO) market will continue to grow here in th
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Keyword organization is important SEO step
One of the things that’s at the heart of any quality search engine optimization (SEO) campaign is keywords, but one expert says that’s not enough and more companies need to make sure their keywords are o
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Good SEO can help reputation management
Although the typical use of search engine optimization (SEO) is to increase the visibility of a company and get references to it to the top of a search engine results page, one growing trend in SEO involves betterin
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A new search engine may change companies’ SEO perspective
When companies begin a search engine optimization (SEO) campaign, they typically focus on getting content to page one on Google or Yahoo or another search engine – but if a new engine’s popularity takes
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