The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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PR departments increasing use of online marketing tools
Although online tools like search engine optimization (SEO) started out as tools for marketing departments, a new study finds that an increasing number of public relations departments are using online marketing and
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Social media creating ‘evolutionary shift’ in search
Although many people and marketers are turning to social media for a variety of reasons, at least one expert says there will always be a need for "navigation" and therefore a need for search engine optimiz
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Job seekers can use SEO to help find work
Although the nation’s unemployment rate dropped slightly last month it is still a tough market for job seekers. With that in mind, those looking for work might want to consider taking a page out of pl
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Content-driven sites see more traffic than their ecommerce competitors
People are increasingly using the web to make everyday purchases and most companies realize the need to have a website which allows consumers to shop. But figures from the UK show that sites which are
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Even with social media on the rise, SEO is not dead
With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conferenc
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To help increase SEO, AP to withhold content from news sites
With so many people turning to the web for news and information, many traditional media outlets are struggling to generate the kind of readership online that they once had in a print-only world. The A
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SES San Jose panel gives SEO advice to news industry
Many print-based industries have struggled over the last few years as consumer’s eyes have shifted from traditional media to the web, but a session at this week’s SES San Jose noted that some of these
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New Facebook search may make web 2.0 SEO more important
In recent months there has been a lot of talk about making sure people used search engine optimization (SEO) for their tweets as Twitter became an increasingly popular search engine. Now with the introduction of an
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