Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
These days, almost anyone can be a writer. All it takes is a WordPress account and a pulse. But if you want to write for enterprise and mid-market clients at Brafton, you need impeccable grammar, creativity, the ability to synthesize complex information, plus organizational skills that rival Martha Stewart’s. Equally critical to success is a… Read more »
The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most about his current role. He describes himself as a “natural connector,” and collaborating with people across all departments to deliver on a strategy is very… Read more »
In Boston, the month of April brings joy to the entire city. We’ve definitely got baseball and often times we have playoff hockey and playoff basketball. It’s often the time of year that it finally gets warmer and us Bostonians get to break out into the outside world after our harsh, cold winters. April also… Read more »