7 eerily effective Halloween marketing campaigns
Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The do’s and don’ts of creating amazing email newsletters
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.
How to find the best content to repurpose
A guide to choosing which content you can and should repurpose into something new.
How to segment your marketing automation lists with content data
Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.
8 must-attend ad:tech 2016 sessions for content marketers
Brafton’s picks of the best sessions for content marketers to have on their radars for ad:tech 2016.
The definitive guide to driving nurture emails with content
Email marketing drives leads to convert, and the right content is what will fuel that effort.
4 marketing automation tips to engage & capture leads with content
Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads.
Behind the scenes: How we decided to repurpose an eBook
There has been a lot discussion among Brafton’s marketers recently regarding repurposing content. In an effort to practice what we preach, our internal marketing team decided to take a deep dive into the data behind our larger assets to seek out a diamond in the rough in need of some polishing. And now we’re going… Read more »
4 ways to drive better communication: How content fuels your marketing automation
If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.
4 reasons to dust off and repurpose your old content
Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving.