We’re back from Affiliate Summit West in Las Vegas, where we met with hundreds of marketers looking to improve their digital presence with quality content.
SEO, lead generation and conversion optimization were among the top challenges my team heard. Affiliate differs from the average conference because the marketers in attendance tend to be more entrepreneurial and open to different marketing opportunities. As successful content becomes harder to produce, this puts them in a unique position to explore diverse strategies.
Several keynotes and presentations later, here’s a look at some of our favorite insights from the conference:
90% of the brain is visual. Therefore, we forget 80% of what we read & 90% of what we hear. Focus on visual content!! via @ePrussakov #ASW16
— Brad Waller (@BradWaller) January 11, 2016
What do you want to be an expert in? #ASW16 pic.twitter.com/obbj5nYDZH
— Kim Stuffed Suitcase (@StuffedSuitcase) January 11, 2016
What is quality content? Informational Emotional Actionable @shannonksteffen #asw16
— Greg Gifford (@GregGifford) January 11, 2016
Fat & happy content conveys a sense of emotional connection w/ other people. The more humans like your content, the more Google will. #ASW16
— Shannon K. Steffen ㋡ (@ShannonKSteffen) January 11, 2016
Information never goes out of style @ebrianrose #asw16
— Mindy Joy Media (@MindyJoyM) January 11, 2016
Need links to your local biz site? Review comp links, Meetup grps, sponsor local events-all will link @greggifford #asw16 #seo
— Sean Steinmarc (@Steinmarc) January 12, 2016
If you can’t solve the barrier of being considered worthy by Google, you shouldn’t worry about SEO @bruceclayinc #asw16
— Greg Gifford (@GregGifford) January 11, 2016
“Two jobs of a landing page. Keep the promise of the ad, and get the visitor to take action.” @bmassey #ASW16 https://t.co/qEpWoIL5xW
— Conversion Sciences (@ConversionSci) January 11, 2016
#ContentMarketing #ContentStrategy #DigitalMarketing #AffiliateSummit #ASW16 pic.twitter.com/uPMGIdNbWf
— Remo Software (@remosoftware) January 12, 2016
Your happy customers have potential to make great #affiliates. Many will be chatting about you anyway, why not reward them? @svbundy #ASW16
— Brad Waller (@BradWaller) January 12, 2016
Know where to place your keywords. The top 3 places are: URLs, Meta Title, and H1. #ASW16
— Shannon K. Steffen ㋡ (@ShannonKSteffen) January 11, 2016
Build *relationships*, not a sales funnel –@svbundy #asw16
— Sean Steinmarc (@Steinmarc) January 12, 2016
Saturation Comes to the Bad Product Not for the Good One #ASW16 #AffiliateSummit #AffiliateMarketing pic.twitter.com/QoBwdkRiQ9
— Remo Software (@remosoftware) January 12, 2016
Content=most important signal for Google-not quantity; relevant quality. Stop trying to trick the nerds. –@greggifford #asw16
— Sean Steinmarc (@Steinmarc) January 12, 2016
There’s no such thing as “mobile commerce” – commerce is ubiquitous #ASW16
— eBay Partner Network (@eBayPartnerNet) January 11, 2016
Facebook Tip: Invite fans to share their success stories with your product or service. Photos are great as well. #ASW16
— Shannon K. Steffen ㋡ (@ShannonKSteffen) January 12, 2016
Do your advertisers optimize for mobile? Don’t put your efforts to waste by working with those who don’t prioritize it – John Toskey #ASW16
— eBay Partner Network (@eBayPartnerNet) January 11, 2016
YouTube has 1.3 billion active users. That’s a LOT of audience! — @DaveTaylor presentation Sunday at #ASW16
— Brad Waller (@BradWaller) January 11, 2016
